Our main service and objective as internet marketing consultants is to help small businesses, organizations or individuals with websites to get ranked on page one of Google for keywords relevant to the subject of the website. All our Internet services support and contribute to this objective.
Our services:
Search Engine Optimization (or SEO)
Web Design
Web Hosting
Website Maintenance
Google Places Service
Everybody knows about Google, but why is it important to rank high and what does it mean to rank high on Google, what do we mean with “keywords”?
Nearly every website receives the vast majority of its daily visitors from Google, the dominant search engine for the past 10 years with no clear challenger in site. The reason for Google’s dominance is no different than other products and services that are dominant; they all provide the best results.
When searchers use Google to find things they are confident and assured that they will find what they are looking for quickly and reliably. It is a fact that 68% of Google searchers don’t go past the first page of a search and 98% don’t go past the third page.
People search on the Internet by typing a search phase, the keyword or key phrase, into a search engine like Google. The search engine then delivers the results most relevant to the search phase as determined by the search engine’s algorithm. If you have a high ranking on Google for the relevant keyword or phrase your website will be included in the results delivered by the search engine.
The trend especially over the last few years is to type the industry name or subject matter along with the city into Google as a substitute for pulling out the old phone book or yellow page ad to look something up. The video below provides some perspective on the use of Google versus the Yellow Pages.
Some significant statistics:
Fact: Google has over 3 billion pages indexed – a billion more than it’s nearest competitor.
Fact: There are more than 300 million searches on Google and Yahoo every day.
Fact: 90% of all website traffic comes from search engines.
Fact: 85% of searchers DO NOT click on the paid ads
Fact: 81% of product or service searches on started online.
Fact: There is more than 5 million Internet users in South Africa.
The table below clearly illustrates the value of high Google rankings.
Top 20 Google Results
So how much is the top spot on Google actually worth? According to this data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise. The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1. Going from the 11th spot to 10th sees a 143% jump in traffic. However, the base number is very low – that 143% jump is from 1.11% of all Google traffic to 2.71%. As you go up the top page, the raw jumps get bigger and bigger, culminating in that desired top position.
It is obvious that you need more than a pretty website to get visitors, you need top ten Google rankings for your competitive keywords otherwise few people will visit your site. Some of the most popular websites are rather plain, and not much to look at, but they rank at the top in the search engines and as a result receives thousands of visitors….
We can help you to get a top ranking on Google!
Visit our Internet Services pages for more details.
Read more about our extremely affordable fees.
Please make use of the contact form on the left hand side of the page if you need more information or if you want us to get in touch with you.
